Two days. Hundreds of ideas. Why PROMO SHOW is the best thing that can happen to a marketer?

In today’s world of advertising and marketing, time is one of the most valuable currencies. Trends evolve rapidly, clients expect ever-greater originality, and the competition never sleeps. In this context, industry trade fairs such as PROMO SHOW (11–12 February) become more than just networking events — they turn into a real, practical work tool for marketers.

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The advertising market in a nutshell

In just two days at PROMO SHOW, visitors can explore hundreds of solutions that would normally take weeks to source: creative promotional products, new materials, technologies, and innovative ideas. The event will host 300 exhibitors, offering everything from T-shirts, caps, sweets, and ceramics to keychains, notebooks, calendars, gift boxes, pens, clocks, and much more.

Attending such an event is a huge time-saver, especially for professionals who are constantly searching for fresh ideas and unique selling points for their clients. What’s more, the products can be touched, examined, sometimes smelled or even tasted — and all questions can be asked directly. At every PROMO SHOW stand, industry experts are ready to share their knowledge and experience.

Trends for 2026

Trade fairs are also a space for comparison — not only of products, but of creative approaches. In one place, visitors can see how different companies interpret the same trends and market needs. This makes it easier to quickly identify what is genuinely new and valuable, and what is just another variation on a familiar theme.
According to Olaf Dąbrowski, 2026 will see a continuation of the eco-product trend. However, clients will increasingly verify whether products are truly manufactured in a sustainable way or whether sustainability claims are merely greenwashing. Additionally, more and more promotional products made in Europe will appear on the market. Another expert, Remigiusz Gremlik from SIDE Gifts, agrees on the importance of sustainability and adds that customers will pay even closer attention to product quality and usability.

During PROMO SHOW, the event organizer — the OOH magazine team — will also run SUPER GIFT, a competition for the best promotional product of the fair. At one dedicated location (stand F11, Hall 3), visitors will see a curated cross-section of the Polish advertising market.

The PROMO SHOW catalogue

For companies looking for specific products — for example, regularly ordered calendars, T-shirts, mugs, or gift boxes — the organizers have prepared a dedicated catalogue. It allows visitors to quickly identify exhibitors who manufacture or distribute the exact assortment they need, which is especially helpful when time is limited.

For those seeking originality, advertising trade fairs are not “just another event” — they are a shortcut to inspiration. One or two days at PROMO SHOW can replace dozens of hours spent on research, meetings, and offer comparisons. In an industry where freshness and originality are key, such a concentration of knowledge and ideas is truly priceless.

If you work in the advertising industry and want to source original promotional products, key tools, or services to grow your business, this is an event you simply cannot miss. PROMO SHOW starts on 11 February at EXPO XXI in Warsaw.

Free registration is available here: CLICK HERE.

More news HERE.