PROMO SHOW – business is about relationships

Over 210 exhibitors, thousands of promotional products, nearly 600 brands, the SUPER GIFT compestition, a wide range of media and machine suppliers for the advertising segment, textile printing and promotional products, and all this for 8,150 visitors, including 1,266 representatives from over the 20 countries. In that way we can sum up the new format of the PROMO SHOW – International Advertising and Printing Fair.

On February 8-9, 2023, in the very center of the capital, at EXPO XXI Warsaw, the first edition of the PROMO SHOW International Advertising and Printing Fair took place.

The fair (in a new formula) was addressed only to professionals. The event, which during the previous editions was dedicated to advertising agencies, this year for the first time it was open to printing houses and advertising producers as well as end customers looking for the best inspiration in advertising, printing and other solutions in broadly understood marketing. The fair has so far been held in a boutique formula (in Warsaw hotels), this year, at the request of exhibitors, it was moved to the exhibition halls in the EXPO XXI Warsaw, which allowed for the participation of a much larger amount of exhibitors and visitors as well.

– Every year we pay great attention to the quality of visitors. Our fair is dedicated to industry Professionals. This year, the new PROMO SHOW formula was also attended by many foreign guests, which could be heard in the fair halls – says Monika Opałka, Sales Director at OOH magazine, organizer of the fair.

These were two intensive days of business talks, marketing inspirations, premieres and industry news. It was a positive time for both exhibitors and visitors, with many fascinating meetings. Exhibitors submitted also over 100 products to the SUPER GIFT competition. Visitors voted for the products they liked the most in 7 categories: up to PLN 5, PLN 5-20, PLN 20-50, PLN 50-100, over PLN 100, Super Business Gift and Gift Box.

The „third day” of the fair – Gala Evening

On the evening of the first day of the fair, the already iconic BANK CLUB hosted the integration of exhibitors and visitors. For years, this Evening has been treated as an informal third day of the show, where in the exclusive interiors of the club, with good food, you can talk about business. The main theme of the Gala was the DISCO, and the star of the evening was the performance of the ABBA cover band. Over 1,000 people, including 545 representatives of advertising agencies, take part at the party in the BANK CLUB. During the official part of the event, companies that celebrated their jubilees this year (ASGARD, JAGUAR, MAXIM, ATRIUM and DREAM PEN) were invited to the stage.

– Behind us is an intense time, a lot of work and a lot of preparations for the international event. Today we want to thank all the exhibitors and visitors. Thanks to you and with you, we create unforgettable events, support the industry and build relationships – says Robert Załupski, General Director at OOH magazine, organizer of the fair.

Next year’s PROMO SHOW will also be held at EXPO XXI Warsaw on February 14 and 15, 2024.

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www.promoshow.pl