In recent years, the PROMO SHOW trade fair has gained media support from partners in various countries. As a result, the event’s promotion now reaches a wide audience across Europe and beyond. With less than two months to go before the fair, promotional activities have gathered significant momentum.
With each successive edition, a clear increase in the number of international visitors can be observed. Guests have come from nearly 25 countries, including Germany, Lithuania, Latvia, Estonia, Romania, the Czech Republic, Slovakia, Ukraine, the United Kingdom, and many others. This substantial growth in interest is the result of effective international promotion that has attracted participants from all over the world. The organizers have promoted the fair at major European events such as Premium Sourcing (September 2025, Paris, France), Promo Baltic (September 2025), and the BALTIC Road Show (October 2025).
As early as January, representatives of the organizer will appear in Germany at PSI, inviting visitors to the PROMO SHOW and providing information about the event. The exhibitors themselves also act as ambassadors. Many of them actively participate in trade fairs across Europe (and beyond). During these events, they invite visitors to their stands to attend PROMO SHOW, increasing the event’s visibility — at PSI alone, they will take more than 3,000 invitations with them to Düsseldorf.
Another important element is the special, unique formula of inviting advertising agencies from across Europe. The organizers provide selected guests with accommodation and an invitation to the Exhibitors’ Evening Gala. For years, this event has been perceived as an informal third day of the fair, offering an excellent opportunity for business discussions in a less formal atmosphere. In January 2025, the Gala was attended by over 1,000 people, including exhibitors and representatives of advertising agencies from Poland and abroad.
Strong support from international media partners
International media partners of PROMO SHOW give the event a unique, global dimension, strengthening its position on the European industry map. Thanks to their involvement, the fair becomes not only a platform for presenting innovative solutions, but above all a space for building lasting relationships and business connections between participants from different countries. The multicultural cooperation of partners highlights the growing importance of PROMO SHOW in the world of advertising, marketing, and printing.
Banner campaigns on the homepage and online articles:
Banner in the newsletter:
Newsletter campaign and a trade fair preview article.
Print advertisement in the magazine: FyvarPress Magazine
Banner on the organization’s homepage:
C!Mag Magazine, media support, banner campaign, and advertisement exchange in the printed magazine edition.
AIMFAP, multi-year partnership, a banner campaign on the homepage, and logo placement in the Partners section.
COMUNIKART, partnership and media support for the Festiwal Marketingu and PROMO SHOW trade fairs.
Sign China, partnerstwo medialne oraz wymiana reklam w drukowanych wydaniach OOH magazine oraz w oficjalnym katalogu SIGN CHINA 2026.
Free registration for PROMO SHOW is now open – HERE.
