PROMO SHOW 2026 behind us – trends and relationships driving the industry

PROMO SHOW 2026 is now behind us. This year’s event brought together 300 exhibitors, thousands of brands, and 9,500 visitors from over 22 countries. Three exhibition halls, hundreds of promotional products, new launches, product premieres, and the third informal trade fair day: the PROMO SHOW Gala.

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Quality without compromise

The International Advertising and Printing Trade Fair PROMO SHOW took place on February 11–12, 2026, at EXPO XXI in Warsaw. For years, the event has held a strong position in the marketing industry calendar, which was confirmed by the high attendance at this year’s edition. The trade fair offers a wide selection of modern solutions and trends in advertising and printing, presented in a convenient central location in the capital city.

PROMO SHOW is dedicated to advertising agencies, printing houses, and marketing professionals.

– We measure the success of the trade fair primarily through exhibitors’ feedback, and virtually all of them have already confirmed their stands for the 2027 edition. Exhibitors noticed a significant increase in the number of international visitors. Our international activities and campaigns delivered the intended results. For most visitors from Central and Eastern Europe, we have become the most important trade fair event bringing together key suppliers. Maintaining the quality of execution will remain our priority – says Robert Załupski, CEO of OOH magazine, the event organizer.

Global reach of the trade fair

This year’s edition attracted a record number of international visitors compared to previous years. Attendees included representatives from Lithuania, Latvia, the Czech Republic, Slovakia, Ukraine, and the United Kingdom, as well as companies from Finland, Norway, Sweden, Greece, Portugal, Spain, Romania, Denmark, Estonia, Ireland, Croatia, Hungary, Austria, France, the Netherlands, Slovenia, Bulgaria, Georgia, and Italy. Registrations were also recorded from more distant regions such as India, the United Arab Emirates, and Turkey. Such strong international interest is the result of effective global promotion that attracted participants from all over the world.

SUPER GIFT Competition

This year’s edition of the SUPER GIFT competition attracted many trade fair participants. Exhibitors submitted 86 products, and Visitors were able to vote for their favorite promotional items in seven categories: products up to 5 PLN, 5–20 PLN, 20–50 PLN, 50–100 PLN, above 100 PLN, as well as GIFT BOX and Super Business Gift – an award for the best promotional item aimed at managers. Vote counting is currently underway, and the results will be announced soon.

PROMO SHOW Gala – the third day of the trade fair

On the first day of the trade fair, a ceremonial gala was held, attended by over 1,000 people – exhibitors and representatives of advertising agencies from Poland and abroad. For years, this evening has been considered the informal third day of the trade fair, offering an excellent opportunity for business networking in a relaxed atmosphere.

During the official part of the event, companies celebrating their anniversaries appeared on stage, and interviews with their representatives were published in the latest issue of OOH magazine. The awarded companies included: Teabag, Barański Tekstylia Reklamowe, VINOVE, Podkładki24, Salon Reklamy, OpenGift.pl, EBK Reklama, SIDE Gifts, JettStudio, Nomar, Wilk Elektronik, NOEX, Regatta Ltd., Nobilia (a brand of SLODKIE), Kapatex, and doppler.

The gala partners were: OpenGift.pl, SIDE Gifts, Headwear Professionals, ID® Identity, Adsystem and BLUE COLLECTION.

This year, the Exhibitors’ Evening was organized in a White Circus theme. The event was full of positive energy and business conversations. Spectacular costumes, acrobatic performances, and theatrical staging created an extraordinary atmosphere.

Short video recap of the event:

The next edition of PROMO SHOW will also take place at EXPO XXI Warsaw on January 27–28, 2027.