Relationships in focus: PROMO SHOW 2025 Recap

PROMO SHOW 2025 brought together nearly 300 exhibitors, 600 brands, and 9,100 visitors, including almost 2,300 representatives from over 30 countries. The event spanned three halls, showcasing hundreds of promotional products, innovative novelties, and engaging workshops with SHOP DOCTOR – Marek Borowiński. Attendees also experienced media and machine demonstrations, exciting product premieres, and took part in the third informal day of the fair: the PROMO SHOW Gala.

Continuous Quality

The PROMO SHOW International Advertising and Printing Fair took place on January 29-30, 2025, at EXPO XXI in Warsaw. This event has become a permanent fixture on the marketing industry’s calendar, as reflected by the large number of participants in this year’s edition. The fair offers a wide range of solutions for anyone seeking modern trends in both advertising and printing, in a convenient location in the heart of the capital.

PROMO SHOW is dedicated to advertising agencies, printing houses, and specialists from marketing departments.

– The increasingly precise targeting of the audience has resulted in the event being exclusively aimed at professionals. In response to exhibitors’ requests, we have introduced the option for suppliers who are not exhibitors to attend, but only on the second day of the fair – says Monika Opałka, Sales Director at OOH magazine, the event organizer.

Global Nature of the Fair

The organizers of this year’s fair noted a significant increase in the number of international visitors compared to previous years. Registered attendees came from countries including: Germany, Lithuania, Latvia, the Czech Republic, Slovakia, Ukraine, and the United Kingdom. Companies were also present from Finland, Norway, Sweden, Greece, Portugal, Spain, Romania, Denmark, Estonia, Ireland, Croatia, Hungary, Austria, France, the Netherlands, Egypt, Slovenia, Bulgaria, Georgia, Italy, India, the United Arab Emirates, Turkey, Moldova, and Ghana. This significant increase in interest is the result of effective international promotion, which successfully attracted participants from around the globe.

SUPER GIFT Competition

This year’s edition of the SUPER GIFT competition saw an impressive turnout. Participants had the chance to select their favorite gadgets in seven categories: Products up to PLN 5, PLN 5-20, PLN 20-50, PLN 50-100, over PLN 100, as well as GIFT BOX and Super Business Gift – an award for the best promotional item aimed at managers. Votes are currently being counted, and the results will be announced soon.

MARKETING MIX Training with SHOP DOCTOR Marek Borowiński

Dr. Marek Borowiński, an international expert in the fields of color, advertising, and sales, conducted free two-day training. The first day focused on color psychology, effective marketing, and the emotions that drive sales, while the second day addressed sports-related topics, including how to design sports gadgets and use them to build brand identity and increase sales. Participants learned how to create effective advertising campaigns and design attractive gadgets that would capture customer attention and boost loyalty.

Third Day of the Fair – Exhibitors’ Evening

A ceremonial gala took place on the first day of the fair, attended by over 1,000 people, including exhibitors and representatives of advertising agencies from Poland and abroad. For years, this evening has been regarded as the informal, third day of the fair, providing an excellent opportunity to initiate business talks in a more relaxed atmosphere.

During the official part of the event, companies celebrating anniversaries were honored on stage, with interviews from their representatives featured in the latest issue of OOH magazine. Among the distinguished companies were: BeJoy, Greenverta, EZOP Plus, Guapa Produkcja, Ważka Agencja Reklamowa, TOPQ, DrukPolska, ENYES, Pro-Active, Infomax Wrocław, JetLine, Oktis, PRODIR, and Velilla Group.

Representatives of organizations and industry partners were also invited to the stage: AIMFAP, FYVAR, PIAP, and EPPI, who spoke about their cooperation with the PROMO SHOW fair.

The gala partners were: ANDA, Druk Polska, Guapa Produkcja, and TOPQ.

The evening, in the Samba di Janeiro style, transported participants to the heart of Brazil, thanks to the dancers’ colorful costumes. The atmosphere was filled with positive energy, and the rhythms of samba invited everyone to join in the fun.

A short film report from the event:

The next edition of PROMO SHOW will also take place at EXPO XXI Warsaw on February 11 and 12, 2026.