International promotion of the PROMO SHOW 2024

France, the Netherlands, Lithuania, Latviam Estonia, Madrid and Romania – these are the countries where the international promotion of the PROMO SHOW fair was carried out. Exhibitors of next year’s edition, as well as representatives of the organizer, invited people to the PROMO SHOW 2024 and informed about the changes taking place on the advertising fair market in Poland.

Direct meetings with top agencies during foreign fairs are a good opportunity not only to promote an own offer, but also to invite potential and current clients to visit the next event – this time in Poland. Invitations to PROMO SHOW were distributed at the Premium Sourcing in Paris, De Leveranciersdagen in the Netherlands, as well as during a series of events in the Baltic countries: PROMO BALTIC and Gift & Textiles Tour. Representatives of OOH magazine appeared at the C!Print Madrid and Corporate Gifts Show in Bucharest.

As Aneta Niciak, CEO at Refloactive, points out, the Polish market is not a lonely island, playing a secondary role for European customers. – It’s exactly the opposite. In recent years, many Polish companies have become powerful suppliers, important players in the advertising industry and equal business partners. That is why PROMO SHOW 2023 edition was welcomed abroad with so much enthusiasm. The fact that the largest advertising suppliers were concentrated there was also helped by excellent organization and attention to the needs of customers visiting this event – adds the representative of Refloactive.

As Marcin Jędrzejczyk, Marketing Manager at Headwear Professionals, emphasizes, participation in foreign fairs is not only an opportunity to promote their products and services internationally, but also the chance to actively inform about their presence at other fairs. – Our presence at international fairs is an opportunity to establish contacts with partners from around the world, exchange experiences and build global business relationships. However, we also do not forget about our roots and the role we play on the domestic market. By exhibiting at foreign fairs, we inform partners from abroad about our participation in domestic events, which can build trust and strengthen our position on the market. This is proof of commitment and presence on both a global and local scale. Of course, we are talking about promoting our most important Polish events: PROMO SHOW and the Marketing Festival, which we announced at the fair in Paris and RoadShow around the Baltic countries – adds Marcin Jędrzejczyk, Marketing Manager at Headwear Professionals.

As the exhibitors agree, this form of invitation of Top Agencies to the Warsaw is the most effective. It also provides an opportunity to create a significant trade fair event in Europe.

– Our company, Macma, is extremely excited about the upcoming PROMO SHOW 2024 trade fair. Recently, we had the pleasure of participating in several international events, such as the Baltica trade fair and other foreign events, where we had the opportunity to present our products and share information about PROMO SHOW. Our meetings with distributors in the Baltic region were very fruitful and the atmosphere was friendly and professional. We are sure that PROMO SHOW 2024 will be a unique opportunity to establish new contacts, share knowledge and promote innovative advertising products. We are already looking forward to participating in this important event and meeting our clients and partners at this prestigious forum – adds Marcin Szulc, commercial director at Macma.

Piotr Stawny from GUAPA Production confirm the promotion of the PROMO SHOW 2024 event attracted great interest. – Many customers visiting our stand during the De Leveranciersdagen fair in the Netherlands, as well as during the Road Show in Estonia, Latvia and Lithuania suggested that this event in this part of Europe brings together the best exhibitors and is an ideal place to establish new business relationships. Everyone praised both the organization and location of the event – says Piotr Stawny from GUAPA Production Sp. z o. o.

– As a manufacturer of certified reflective gadgets, we exhibit at many similar foreign fairs throughout the year, including: PSI Düsseldorf, GiveADays Stuttgart, Nordic Profile Sweden, Premium Sourcing France, Baltic Show – Latvia, Lithuania, Estonia and many others, we have direct contact with the foreign market and immediate positive feedback. This year’s edition of PROMO SHOW found great recognition in Europe. We tried to be an ambassador of this event, also planned for 2024, because it is undoubtedly unrivaled in our part of Europe and is undoubtedly the most important industry event here. We invited, informed, explained – at times we agitated! Refloactive is also planning to have a large stand at PROMO SHOW 2024, so as many visiting customers as possible throughout Europe are also in our interest – sums up Aneta Niciak, CEO at Refloactive.

The organizer of the PROMO SHOW fair cooperates with, among others, with the Euroexpo publishing house from Romania, the German EPPI publishing house, the Spanish C!mag – the organizer of the C!Print Madrid fair and IPPAG, an international association of market-leading companies dealing in promotional products and AIMFAP – a Spanish association of producers of promotional products.

The PROMO SHOW fair will be held on February 14-15, 2024 at EXPO XXI Warsaw. You can read more about the event on the PROMO SHOW website.