PROMO SHOW 2027 – an international space for business and advertising

PROMO SHOW has solidified its position as a key European gathering for the advertising industry. The event attracts agencies, print shops, media and machinery manufacturers, as well as end clients in search of fresh ideas. A broad international campaign ensures the event gains a truly global reach.

PROMO SHOW stands out with its unique approach – it is a place where product presentations take a back seat to building strong business relationships. The international atmosphere, innovative exhibitor solutions, and the presence of participants from all over the world reinforce the trade show’s significance in the advertising and printing sectors.

An international brand built on relationships

The international success of PROMO SHOW is the result of well-thought-out promotion and the continuous support of foreign media partners. Edition after edition, the event attracts an increasing number of visitors from across Europe and beyond. This year’s edition featured strong representation from countries such as Germany, the UK, the Baltic States, and Central Europe (the Czech Republic, Slovakia, Ukraine, Hungary), Scandinavia, as well as Southern and Western Europe – including Italy, Spain, France, the Netherlands, and Georgia. Another vital pillar of this success is the exhibitors themselves, who promote the trade show at other global industry events, strengthening its international reach.

The PROMO SHOW Gala – effective networking

The Exhibitors’ Evening has established itself in the industry’s mindset as the „third day of the trade show,” creating the perfect environment for establishing direct business contacts. Last year’s edition attracted over one thousand participants from Poland and abroad.

According to Monika Opałka, Sales Director at OOH magazine, the event has become a key integration platform: – The evening gala brings together leading agencies from across Europe. We create a space where, in an informal atmosphere, people discuss trends, share experiences, and build relationships that have a real impact on business growth and the advertising industry.

The impressive scale of the previous edition, PROMO SHOW 2026, is confirmed by the numbers: nearly 300 exhibitors presented their offer across three halls, and the trade show welcomed 9,500 visitors. We invite you to view the event gallery –> CLICK HERE.

PROMO SHOW 2027 will take place on January 27–28, 2027, at EXPO XXI Warsaw.

Register for free today and explore the exhibitors’ offers:

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