Building relationships between suppliers and clients, the SUPER GIFT competition, training sessions with Dr. Marek Borowiński, and a visit from Kajetan Kajetanowicz at the Texet Poland booth—this is, in brief, how we can describe the International Advertising and Printing Fair PROMO SHOW, which took place on January 29-30 in Warsaw at EXPO XXI. This event is exclusively aimed at professionals in the advertising industry.
Visitors had the opportunity to explore the offerings of nearly 300 top companies in the advertising sector. Exhibitors, in turn, had the chance to meet with over 9,000 clients, including 2,300 from abroad.
You can see an extensive photo report here –> GALLERY
We also present video reports below:
During the two days of the fair, visitors could participate in the SUPER GIFT competition for the best gadget of this edition of PROMO SHOW. The competition generated enormous interest. Participants filled out voting cards in 7 categories. The winning gadgets included a refrigerator magnet from Altivo, an innovative lanyard from Lanyard.PRO, and a dancing speaker from Axpol Trading. Results can be viewed —->here.
Dr. Marek Borowiński, a renowned international expert in color theory, advertising, and sales, conducted a free two-day training session. The first day focused on color psychology, effective marketing, and the emotions that influence sales. The second day concentrated on the sports industry, discussing the design of sports gadgets as tools for building brand identity and increasing sales.
„We are glad to be at an event organized by OOH magazine, as it provides us with incredible opportunities to meet new suppliers, make friends with them, and grow our business,” said one of the participants at the unofficial third day of the fair, the PROMO SHOW Gala. Guests enjoyed Latin music or continued their conversations in a more informal setting.
During the official part, representatives from companies in the industry celebrating anniversaries this year took the stage—interviews can be read in the latest issue of OOH magazine. Representatives from industry organizations and partners such as AIMFAP, FYVAR, PIAP, and EPPI were also invited to the stage to talk about their collaboration with the PROMO SHOW fair.
You can view the photo report from the Gala –> HERE, and below is the video report:
The next edition of the PROMO SHOW fair will also take place at EXPO XXI Warsaw on February 11 and 12, 2026.